My Plastic Surgery Group logo
Website Design Review
May 2026

Your new website. Three directions, ready to preview.

Walk through three steps: your practice profile, three distinct design directions to choose from, and your AI-generated hero imagery — built from your existing brand and photography.

Your info — practice, brand & onboarding.

Everything we have on file — your practice details, brand assets, and the creative brief we built from. Flag anything that needs updating.

Practice details

Practice nameMy Plastic Surgery Group
Also known asAker Plastic Surgery
Lead surgeonJohn Aker, MD, FACS
SpecialtyPlastic & Aesthetic Surgery
LocationCarmel, Indiana (Indianapolis metro)
Address11450 N. Meridian St., Ste 225, Carmel, IN 46032
Phone(317) 848-5512
Current sitemyplasticsurgerygroup.com
Rating5.0 · 361 Google reviews
TeamDr. Di Beckman (associate) + full staff

Project timeline

Overall60%
✓
Intake & discovery
Done · May 10, 2026
✓
Site crawl & content extraction
Done · May 16, 2026
✓
3 variants built & QA'd
Done · May 20, 2026
→
Client review — pick your variant
In progress · Due Jun 1, 2026
○
Content finalization
Pending
○
Launch on myplasticsurgerygroup.com
Target: June 20, 2026

Services & procedures

FaceFacelift, Rhinoplasty, Blepharoplasty, Neck Lift, Brow Lift
BodyTummy Tuck, Liposuction, Mommy Makeover, Arm Lift, Body Lift
BreastAugmentation, Lift, Reduction, Reconstruction
Non-surgicalBotox, Fillers, Skin Treatments, CoolSculpting

Creative brief

Writing styleWarm, confident, patient-centered — not clinical jargon
VoicePractice voice — "we" and "our team"
ToneApproachable, expert, results-focused
Key messageTwo board-certified surgeons · Personalized care · Real results
DifferentiatorBoutique practice — not a chain, not a medspa
AvoidGeneric stock photography, discount/urgency messaging
Design feelElevated, clinical prestige — a clear step above the live site

Brand — logo & colors

My Plastic Surgery Group logo

Live site palette

#243D79
Deep navy
#687EB3
Secondary blue
#046BD2
CTA blue
#334155
Body text

Redesign palettes (used in the 3 variants)

#FAF8F5
A1 parchment
#1B2B4B
A1 navy
#FFFFFF
B1 white
#1A5B6B
B1 teal
#111111
C1 charcoal
#D4A843
C1 gold

Brand — typography

A1 Display — Cormorant Garamond

Results you can see. Care you can feel.

B1 Display — DM Serif Display

Precision surgery. Personal care.

C1 Display — Playfair Display

The gold standard in aesthetic surgery.

Source photograph

Dr. John Aker
SubjectDr. John Aker, MD, FACS
Used for18 AI hero images generated

Deliverables status

Design variants3 built
Pages30 QA'd
AI hero images18 generated
Motion videosNot in scope
Contact formLive
Go-livePending selection

Notes to your team

Corrections, missing content, additional requests — we'll follow up within one business day.

Your website — three design directions.

3 variants · 10 pages each · click any card to preview
A1 Stack A

Clinical Prestige

Warm parchment · Cormorant Garamond · Split hero layout

Open
B1 Stack B

Modern Clinical

Pure white · DM Serif Display · Full-bleed hero

Open
C1 Stack C

Dark Luxury

Charcoal · Playfair Display · Gold accent

Open

All pages — 10 per variant

A1 Clinical Prestige
B1 Modern Clinical
C1 Dark Luxury

Your media — AI hero photography, 18 images.

Six hero images generated for each of the three design directions, using Dr. Aker's portrait as the source reference. Each column shows a full set for one variant.

A1 Clinical Prestige · Warm parchment
A1 Portrait — Dr. Aker
Portrait — Dr. Aker
A1 Duo portrait
Duo portrait
A1 Full team
Full team
A1 Lifestyle
Lifestyle
A1 Clinical (1)
Clinical (1)
A1 Clinical (2)
Clinical (2)
B1 Modern Clinical · Pure white
B1 Portrait — Dr. Aker
Portrait — Dr. Aker
B1 Duo portrait
Duo portrait
B1 Full team
Full team
B1 Lifestyle
Lifestyle
B1 Clinical (1)
Clinical (1)
B1 Clinical (2)
Clinical (2)
C1 Dark Luxury · Charcoal & gold
C1 Portrait — Dr. Aker
Portrait — Dr. Aker
C1 Duo portrait
Duo portrait
C1 Full team
Full team
C1 Lifestyle
Lifestyle
C1 Clinical (1)
Clinical (1)
C1 Clinical (2)
Clinical (2)